Double Eurovision winner Loreen has released her highly anticipated new single 'Is It Love', where her Moroccan Berber roots are strongly embedded within the song.
The song is a follow-up to her Eurovision 2023 winning song 'Tattoo'.
'Is It Love' has been produced by fellow Swede Rami Yacoub, who has worked with Britney Spears and Ariana Grande. Rami is part of Max Martin's Wolf Cousins production. The track is written by MTHR ( who has worked with Zara Larsson and Neiked) together with Dag Lundberg (worked with Lost Frequencies) and Maia Wright ( who has worked with Armin Van Buuren, Gryffin NOTD). The vocal production is made by Albin Nedler (Harry Styles, Sam Smith, Selena Gomez), and mix engineer Josh Gudwin (Bad Bunny, J Balvin, Justin Bieber).
In a press release Loreen explained the new single:
“Is It Love” was born from a place of seeking clarity, it’s a song describing and contemplating a love that’s so deep but at the same time filled with confusion. It’s about realising that to create a deeper understanding of yourself you need to accept the duality of life, that distortion and clarity goes hand in hand and are equally as important. And to experience the depth of true love, both to the self as well as to others, you have to accept and experience the depth of pain.”
'Is It Love' is the first release since Loreen joined TaP Music management just this month. TaP Music were involved with the UK's Eurovision entries over the past two years.
The new song release comes in the same week where 'Tattoo' hit a new milestone surpassing 300 million streams on Spotify, making it the fifth Eurovision song to achieve it.
Loreen is set to embark on a sold-out UK & European tour, kicking off in Dublin on 7 November with shows in Glasgow on 8 November, and London’s Electric Brixton on 10 November with a further 15 stops across Europe before wrapping on 5 December in Paris, France. With stage visuals designed by Tobias Rylander whose previous work includes lighting design for Beyonce's Renaissance World Tour and Loreen’s very own Eurovision-
winning performance of 'Tattoo', the show promises to be a completely immersive experience, mimicking Loreen's personal ethics of prioritising connections with fans, nature, spirituality, and music.
'Is It Love' is available on music streaming platforms and for digital download.
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