• Dale Roberts

Eurovision Fan Survey 2022: Who is the average fan?



Our third annual survey of Eurovision fans across the globe has been completed for another year.


We have crunched the numbers and over a series of articles we'll look at who make up the fandom, what their views are on the Contest and how Aussie and other Eurofans differ.


This year we received 447 responses from fans in 44 countries with the most "typical" fan being:


  • Single

  • Male

  • 25-34

  • LGBTIQ+


This is almost the same as our previous surveys, with only the age changing from 18-24 to the next bracket up.


But of course, there is much more to the Eurovision fandom that these top level results.


Let's take a look at the results more closely:



Where were they from?


Being an Australian driven fan site, it's no surprise to see Australia high in the responses.


The total responses by region were:


Australia - 233

Europe - 181

Rest of the World - 33


The countries with the most participants outside Australia were:


United Kingdom - 95

United States - 18

Ireland - 15

Germany - 7

The Netherlands - 7

Italy - 5

Finland - 5

Greece - 5

France - 4

Spain - 4


Although English language countries were at the top, countries from Europe (other than UK and Ireland) included 71 participants.



Demographics


Respondents were generally younger (46% were under 35), male (61%), single (50%) and from the LGBTIQ+ community (62%).

This closely aligns with our last survey but there have been some notable changes:

  • Those aged 35-54 years-old increased from 25% to 44%

  • Those aged 18-24-years-old dropped significantly from 38% down to 16%


This was unlikely to be a change in the make up of the Eurovision fandom, but a more evenly distributed response from fans to our survey across age brackets.


  • Female participation increased again this year, up to 37% (previous two surveys have been 35% and 32%).

  • Those identifying as heterosexual up 2% to 37%

  • Those identifying as gay were up 3% to 43%

  • Bisexual participation was down 5% to 12%

  • Those in any type of relationship was up from 37% to 50%


Some of these changes may have been influenced by more older demographics taking part.



Full demographic results


Age



Under 18 – 4%

18-24 – 16%

25-34 – 26%

35-44 – 25%

45-54 – 20%

55+ – 10%


Gender


Male – 61%

Female – 37%

Non-binary – 2%


Relationship status


Single – 50%

Married – 23%

Partnered/Defacto – 13%

In a relationship – 14%

Other (including widowed) – 0.5%


Sexual Orientation


Heterosexual – 38%

Gay – 43%

Bisexual – 12%

Lesbian – 3%

Other – 4%



So we know who they are, but what are they interested in?


We asked Eurovision fans to rate their interest in certain topics from 'very interested' down to 'no interest'. In terms of ‘very interested’ these topics were highest among fans:



Travel remains the number one interest of Eurovision fans with 51% saying they are "very interested" in it (only down 1% from 2021).


Pop music remains in second place scoring 44% (down 1% on 2021) while languages climb to 3rd place despite dropping from 39% to 36%.


Travel, pop music and languages correlates very nicely to the actual Contest itself!


The full list is below (% is "very interested" in this topic):


  1. Travel – 51%

  2. Pop music – 44%

  3. Languages – 36%

  4. Quizzes/trivia - 34%

  5. Geography – 33%

  6. Film/Cinema – 32%

  7. Pop culture – 32%

  8. Politics – 29%

  9. History – 29%

  10. Reading – 27%

  11. Olympics – 23%

  12. Gaming – 14%

  13. World Cup – 12%

  14. Tennis – 11%

  15. Football general – 7 %

  16. Athletics – 6%

  17. Basketball – 1%


How did fans get into the contest?


We asked fans how they were introduced to the contest. For the second straight year, parents came out on top - many children are being raised correctly!


If you combine all family members together, they made up 43% of respondents in total.


General promotion was next best at 33%, friends (13%), partner (3%) and the artist competing (7%) were the other top sources.


Full results were:


Parents – 36%

General promotion – 33%

Friends – 13%

Artist competing – 7%

Grandparents – 4%

Other family – 4%

Partner – 3%

Teacher – 2%



When did fans get into the contest?


Additionally we looked at which year they considered themselves to become a fan.


When breaking these results to each decade, it was no surprise to see the recent 2010s come out on top.


2020s – 5%

2010s – 35%

2000s – 27%

1990s – 17%

1980s – 11%

1970s – 5%

1960s – 1%


When looking at the individual years this is how they track over time:



The most popular years were:


2010 – 25

2015 – 22

2016 – 21

2014 – 17

2000 – 16

2009 – 16

2012 – 16

2007 – 14

2003 – 13

2006 – 13

2008 – 13


The most popular years from the 20th century were:


1999 – 12

1981 – 11

1996 – 10

1997 – 9

1998 – 9

1987 – 8

1992 – 8



How many times have fans been to Eurovision?



66% of fans have yet to go to Eurovision with another 17% attending on one occasion.


18% of fans have been at least two times, while a lucky 4% have gone five times or more.


So this is our first snapshot on who fans are, what their interests are and how they got into the contest.


Check out our other articles below on the views of Eurovision fans and how Aussies differ to their international counterparts.