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  • Writer's pictureLaura Smith

James Newman releases ‘Embers’ - United Kingdom’s song for Eurovision 2021

James Newman has just released the United Kingdom's Eurovision entry for 2021, the hotly-anticipated 'Embers', premiering the song on BBC Radio 1 and BBC Radio 2.

The song was an internal selection by the United Kingdom's broadcaster BBC and is written by a star-studded line-up including James Newman himself. The song's credits also boast composers and lyricists such as:

  • Grammy-nominated songwriter Conor Blake, whose most notable co-writing credits are with Meduza and Goodboys. His biggest success came with the song 'Piece of Your Heart' which charted in many countries around the world including Australia, Belgium, Czech Republic, Italy, Ireland, The Netherlands, Poland, Portugal, Switzerland and the UK.

  • Danny Shah, a multi-platinum singer/songwriter/multi-instrumentalist and producer with 4 UK Number 1 hits. He has written for chart-topping acts such as David Guetta, Sigala, Sam Feldt, The Vamps, and Australia's very own Kylie Minogue, to name a few.

  • Tom Hollings and Samuel Brennan, whose songs have surpassed over 250 million streams in the past 8 months. They have worked for Melanie C of Spice Girls fame, among others.

In an interview for BBC Newsbeat, James Newman described 'Embers' as “something upbeat and positive and fun […] something that people can dance to in the kitchen”.

Watch the music video for 'Embers' below:

James Newman was due to represent the United Kingdom at the Eurovision Song Contest in Rotterdam in 2020 after being internally selected with the song ‘My Last Breath’.

After the cancellation of the 2020 Contest due to the COVID-19 pandemic, the BBC and James Newman announced that he would return to represent the United Kingdom in 2021.

James Newman told the BBC:

“I’m so excited and honoured to be getting a second chance at representing my country in the Eurovision Song Contest. I haven’t stopped making new music in lockdown and I can’t wait for everyone to hear the song I’m taking to Eurovision in 2021.”

James Newman is a 35-year-old singer-songwriter from Settle, North Yorkshire, England. He has won a Brit Award for ‘British Single of the Year’ in 2014 for co-writing the song ‘Waiting All Night’ by English drum-and-bass act Rudimental. He is now based in London, and has also co-written chart-topping hits such as ‘Blame’ by Calvin Harris, which features his brother John Newman on vocals.

The United Kingdom will be hoping that James Newman can turn their fortunes around and break their streak of poor Eurovision results, after coming in last place in 2019 with Michael Rice’s song ‘Bigger Than Us’. Their best result in the last 10 years was 11th place in 2011 with Blue’s entry ‘I Can’.

You can listen to James Newman's entry 'Embers' and others competing at Eurovision 2021 via the Aussievision playlist on Spotify:


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