Eurovision Fan Survey 2023: Who is the average Aussie fan?

We recently completed our fifth annual Eurovision Fan Survey with 424 responses from fans in 33 countries taking part.

With those results we found out who the most typical or "average" Eurovision fan was, but now we want to focus in on the Aussies.

Just over half of the respondents to the survey were from Australia and although there were some similarities, there were a lot of differences.

So who is the average Aussie Eurovision fan? The most "typical" is:

• Male

• In some form of relationship

• Over 35 years old

• LGBTIQ+

But let's go a little deeper than that....

Demographics

Generally Aussie respondents were more likely to be:

• Older - 70% were over 35 compared to 58% of all fans

• Female - 48% compared to 41%

• Heterosexual - 48% compared to 40%

• In some form of a relationship - 67% compared to 55%

• Married - 36% compared to 26%

Interests

Aussie fans were similar to their international counterparts in that travel and pop music were their top interests.

Understandably, Australian fans were far more interested in AFL than international fans.

Additionally, Aussies were slightly more interested in quizzes/trivia, history, reading, film/cinema, tennis and rugby league.

While they were less interested geography, languages, gaming, football/socce and athletics.

The full list is below (% is "very interested" in this topic with all fans rankings in brackets):

1. Travel - 46% (2)

2. Pop music - 43% (1)

3. Quizzes/trivia - 38% (4)

4. History - 34% (6)

5. Reading - 34% (7)

6. Geography - 33% (3)

7. Film/cinema - 33% (8)

8. Politics - 30% (9)

9. Languages - 22% (5)

10. Olympics - 22% (10)

11. AFL - 14% (15)

12. Tennis - 11% (13)

13. Gaming - 10% (11)

14. Reality TV - 10% (14)

15. Football/Soccer - 8% (12)

16. Motor racing - 6% (17)

17. Rugby League - 5% (18)

18. Athletics - 4% (16)

19. Rugby Union - 3% (19)

20. Basketball - 0.5% (20)

How did fans get into the contest?

General promotion of the Contest was the main way Aussies got into Eurovision with 37% of fans in this segment. This was similar to the result of all fans at 38%.

Parents were next best at 28%, which is lower than average fans which was at 34%.

Aussies were more likely to discover Eurovision via their friends (17% to 11%) and their partner (5% to 3%).

When did fans get into the contest?

Australians were most likely to get into Eurovision during the 2010s (38%) and the 2000s (23%)

Somewhat surprisingly there wasn't a great deal of difference in which decade Australians became a fan of Eurovision to the average fan.

For example, 15% of Aussies became fans between in the 60s,70s or 80s, only slightly less than all fans at 16%.

2014, the year Jessica Mauboy performed as an interval act, was the most common year Aussies got into the Contest. This was followed by our debut year 2015 and the year Loreen had her first victory, 2012.

The full list of most common years were:

2014 - 17

2015 - 13

2012 - 11

2016 - 11

1990 - 10

2010 - 10

2009 - 9

2013 - 8

1996 - 7

How did Australian fans watch Eurovision this year?

Ratings for SBS were up this year but it's not the only way Aussies watched the Contest.

Grand final

• 80% of fans watched the live broadcast

• 32% of fans watched the delayed telecast

• 6% of lucky fans who responded to the survey watched it live in the stadium

• 4% of fans watched it live on YouTube

Semi-final 2

• 61% of fans watched the live broadcast

• 32% of fans watched the delayed telecast

• 8% of lucky fans who responded to the survey watched it live in the stadium

• 4% of fans watched it live on YouTube

Semi-final 1

• 59% of fans watched the live broadcast

• 33% of fans watched the delayed telecast

• 6% of lucky fans who responded to the survey watched it live in the stadium

• 4% of fans watched it live on YouTube

Jury shows

• 6% of fans who responded to the survey watched it live in the stadium

How many times did they vote?

Almost half (48%) of Aussie survey respondents voted the maximum 20 times!

This was significantly more than the average global fan (including all nations) total, which was 38%.

On the other end of the scale 30% of fans did not get up early in the morning to vote. This was close to the average global fan total, which was 29%.

Have they been to Eurovision before?

Credit: Hayley Bessell

74% of Aussie fans have yet to go to Eurovision with another 15% attending on one occasion.

11% of fans have been at least two times, while a lucky 2% have gone five times or more.

Views on scoring, rules and countries taking part

You can catch up on how Australia differs from the international counterparts on countries taking part, scoring and other EBU rules via our earlier articles:

• Views on voting system and EBU rules

• Which countries should be competing

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